Newport Hospitality Group identified a strategic opportunity in the fast-growing Blacksburg–Christiansburg–Radford metro area to transform an outdated hotel into two modern properties and a retail center adjacent to Virginia Tech University. The result: a dynamic dual-brand development and mixed-use destination that redefined the region’s lodging landscape.
Challenges and Solutions
- Site Redevelopment: Seamless transition from demolition to construction with minimal disruption.
- Local Talent Recruitment: Rigorous training of local staff in partnership with Hyatt and Marriott brand teams.
- Collaborative Planning: Partnered with Virginia Tech alumni to align project design with community and university needs.
Results
- Enhanced Market Presence: Introduced 333 rooms and 5,000 sq. ft. of meeting space, expanding NHG’s regional influence.
- Revenue Growth: Achieved sustained occupancy and RevPAR growth post-opening.
- Community Impact: Created jobs, amenities, and retail access for residents, travelers, and students alike.
Newport developed two new hotels on the former Holiday Inn site, Hyatt Place and Residence Inn by Marriott, alongside 39,000 sq. ft. of retail space anchored by CVS.
