|
Develop extensive local sales capabilities reinforced with national exposure
Approach
As a full-service hotel management company, Newport Hospitality Group understands the need for measurable, effective sales and marketing. We believe in reinforcing this expertise at the property level, and focus on creating a highly performing team between each property’s Director of Sales and General Manager. This team is uniquely equipped to sell the hotel to the local market and drive the community business. To maximize the sales contribution, our Corporate Director of Sales works with each property to develop and enhance targeted strategies and action plans in each market segment.
Experience
The sales team at Newport Hospitality is led byexperienced hotel sales professionals with extensive knowledge of local marketing, eCommerce and national sales programs.
Activities
NHG’s marketing toolkit includes:
- Weekly "sales" conference calls between General Manager, Sales Team, and Corporate Director of Sales
- Development of annual Marketing Plan / Business Plan
- Reporting sales activity and financial performance on a weekly and monthly basis
- Quarterly property visits by corporate sales director
- eCommerce training to enhance property website positioning
- eCommerce lead generation program
- Results-oriented advertising
- Database Management System allowing you to rifle-shot information to specific customer groups
- Shop calls for all front desk and sales staff
- Conducts yearly sales audit
|
 |
|
